Speed camera issues tickets you'll want to receive- The Fun Theory strikes again

Several members of my family, myself included, have recently been nabbed by automated speed cameras and issued painfully pricey tickets for our infractions. Since I have not posted an installment from Volkswagen's The Fun Theory project lately, I thought I would share this prize-winning idea: a speed camera lottery machine.

It's a very cool concept. Admittedly, the actual implementation would be somewhat impractical, but giving drivers a carrot for obeying the speed limit, instead of a stick if they are caught ignoring it, seems like a much better societal norm. Watch the video below and see if you don't agree that you'd slow down just to receive this kind of ticket in the mail.

More behavioral innovation from the folks at TheFunTheory.com

As promised, TheFunTheory.com has posted a new video in their series of interactive studies in fun. The Bottle Bank Arcade is the latest of Volkswagen's creative attempts to get people to do the right thing by making it much more fun than the alternative. They make it look so easy!

I know from my own experience in exhibition development that a fun and meaningful museum interactive is not always easy to create, but here's a little inspiration toward finding new ways to add a little more fun into our galleries and public spaces.

The Fun Theory: museums take note, fun makes a difference

The Volkswagen company has a come up with an incredible new website featuring videos of behavioral experiments in fun. In the short videos we observe people making simple decisions in everyday circumstances, such as whether to take the stairs or the escalator, and whether or not to throw their trash in the appropriate bin. At the beginning of the videos we witness the less desirable behavior, but a remarkable transformation occurs when the element of fun is added into the equation.

Museums, here are two great examples of the value in employing the fun-factor when trying to engage our visitors. Watch the videos below and be sure to check in periodically at www.thefuntheory.com as the experiments continue.