Thursday, October 22, 2009

More behavioral innovation from the folks at

As promised, has posted a new video in their series of interactive studies in fun. The Bottle Bank Arcade is the latest of Volkswagen's creative attempts to get people to do the right thing by making it much more fun than the alternative. They make it look so easy!

I know from my own experience in exhibition development that a fun and meaningful museum interactive is not always easy to create, but here's a little inspiration toward finding new ways to add a little more fun into our galleries and public spaces.

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